How the CTR Calculator Works

• Enter the total number of impressions
• Enter the total number of clicks
• Click calculate to see your CTR percentage

Example:
If your ad receives 50 clicks from 2,000 impressions, your CTR is 2.5%.

What is click-through rate (CTR)?

Click-through rate (CTR) measures how often people click after seeing an ad or link. It’s calculated by dividing the number of clicks by the number of impressions, then multiplying by 100. CTR is commonly used to evaluate how relevant and effective ad messaging is.

Why CTR Matters

CTR is commonly used to evaluate ad relevance and messaging performance. Higher CTRs often indicate stronger audience targeting or more compelling creative.